News Releases

Jan 30, 2012
Better Homes and Gardens Best New Product Awards Reveal 2012 Winners
Companion BrandSpark American Shopper Study Reveals Key Insights About How U.S. Shoppers Eat, Spend and Shop

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Better Homes and Gardens, along with leading market research firm BrandSpark International, today announced the winners of the 2012 Better Homes and Gardens Best New Product Awards (BNPAs).  As the leading consumer-voted awards program in North America, the Best New Product Awards honor consumer packaged products in the categories of health and beauty, food and beverage, and household care. 

The 2012 Best New Product Awards Overall Category Winners are:

  • Best Overall Product and Best in Household Care:
    Mr. Clean Magic Eraser Bath Scrubber with Febreze
  • Best in Health and Beauty:
    Johnson's Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash
  • Best in Food & Beverage:
    Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks

"Now in its fourth year in the U.S. and ninth year in Canada, the Best New Product Awards provide American shoppers with one of the most credible endorsements in America to help them buy better – 100 percent consumer voted and endorsed by one of the most trusted brands in America, Better Homes and Gardens," said Robert Levy, President and CEO of BrandSpark International and Founder of the BNPA. "The Better Homes and Gardens Best New Product Awards are like 'The People's Choice Awards' for consumer products.  The 2012 edition involved more than 66,000 consumers across the survey."

The winning products were chosen directly by thousands of consumers who participated in an extensive nationwide survey, the American Shopper Study, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens magazine.  "It's a major accomplishment for a product to win a Better Homes and Gardens Best New Product Award.  The 2012 survey had 225 products representing 60 consumer packaged goods companies in 67 categories," said James Carr, President, Better Homes and Gardens. Better Homes and Gardens will showcase the winners and shopper insights within its print, broadcast and digital properties.

"Better Homes and Gardens is about home and the life you create there," said Carr.  "We provide ideas and inspiration to our nearly 40 million readers and give them the confidence to go from dreaming to doing.  We know home is where life happens and everything we do is to help make life easier and more enjoyable for our brand loyalists."  

In addition to the winning products, the BrandSpark International/ Better Homes and Gardens American Shopper Study uncovers what is on the minds of American shoppers from coast to coast providing Better Homes and Gardens and marketers with valuable insights.  Some highlights from this year's survey are*:


  • A whopping five in 10 Americans consider themselves to be overweight. The same proportion is trying to reduce carbs in their diet, while seven in 10 are trying to reduce the amount of fat they consume.
  • While 86 percent continue to believe there is a lot they can do with food and nutrition to prevent illness, 65 percent of Americans say they are trying to reduce the risk of major health issues with their food choices (up from 62 percent a year ago).
  • Seven in 10 adults are increasingly concerned about chemicals in their food, but only three in 10 are willing to pay more for organics. Many are looking for "natural" products, with six in 10 trying to buy products that are "as natural as possible."


  • Only 25 percent of American shoppers have been under the care of a dermatologist in the past five years, but five in 10 feel they have sensitive skin and look for appropriate products. The ingredients shoppers avoid most in their skin care products are: ammonia, peroxides and alcohol.
  • Other important considerations for shoppers include: safety, ease of use and trust in the brand.
  • Trust in the product is crucial and can be established by: dermatologists' recommendations, brand name equity and consumer research that backs up any product claims.  It is extremely or very important to 81 percent of shoppers that their beauty/grooming products are from a trusted brand, while 69 percent consider it extremely/very important that they have been tested by dermatologists. Meanwhile, consumer research is trusted by 70-80 percent of shoppers depending on the medium.


  • More than nine in 10 shoppers have purchased private label products in the past year.
  • Private label strength has grown the most in over-the-counter health: seven in 10 shoppers have purchased private label health products, up from just under six in 10 in the past year, making it the strongest category for private label brands outside of food.
  • Beverage brands are strong: while nine in 10 shoppers have purchased private label food products, less than half of shoppers recall purchasing private label beverages.
  • 63 percent believe that the same manufacturers as brand name products often make private label products, but shoppers still see value in the most trusted brands and 70 percent prefer to find brand name products on sale than to purchase private label.


  • While only four in 10 shoppers are willing to pay more for environmentally friendly products, more than eight in 10 appreciate when the manufacturer bears the burden of producing environmentally friendly packaging.

For more information about the Better Homes and Gardens Best New Product Awards winners, visit:

About Better Homes and Gardens
Reaching nearly 40 million readers every month, the Better Homes and Gardens brand extends across the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there.  Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing.  For more information, visit

About BrandSpark International
BrandSpark International is an independent market research and brand strategy firm with a strong grasp on North American consumer segmentation, innovation, new product research and consumer trends.   For more information please visit,

About The Survey
BrandSpark conducted the survey among 66,000 American consumers ages 18+ from November 4 to December 23, 2011. The data was sample balanced to reflect the MRI principal grocery shopper profile and has an average overall margin of error of +/-2 percent at the 90 percent confidence level.

*Please credit all findings to "BrandSpark International / Better Homes and Gardens American Shopper Study"


Best New Product Awards 2012: LIST OF WINNERS BY CATEGORY






Winning Product


Baby Care

Johnson's Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash(1)


Acne Treatment

Neutrogena Oil-Free Acne Wash


Anti-Aging Moisturizer

Olay Regenerist Wrinkle Revolution Complex


Anti-Aging Treatment

Olay Total Effects Line and Dark Circle Minimizing Brush


Body Lotion

Olay Total Effects 7-in-1 Advanced Anti-Aging Body Lotion


Body Wash

Olay Silk Whimsy Moisturizing Body Wash



Pantene Pro-V Color Hair Solutions Color Preserve Shine conditioner


Eye Shadow

Almay Intense i-Color Smoky-i kit


Facial Cleanser

Pond's Morning Refresh Towelettes


Facial Moisturizer

Neutrogena Healthy Defense Liquid Moisturizer SPF 50


Feminine Care

Vagisil Feminine Wash



L'Oreal Paris Visible Lift Smooth Absolute


Hair Color

Garnier HerbaShine Color Creme


Hair Styling

L'Oreal Paris EverSleek Sulfate-Free Smoothing System Frizz Taming Creme Serum


Kid's Oral Care

Aquafresh Training Toothpaste


Lipstick (Department Store)

Bobbi Brown Rich Lip Color in Heather Pink


Lipstick (Drugstore)

L'Oreal Paris Infallible Le Rouge



L'Oreal Paris Voluminous Million Lashes


Men's Antiperspirant

Gillette Odor Shield antiperspirant


Men's Body Wash

Gillette Odor Shield Body Wash


Men's Shave Gel

Gillette Fusion ProGlide Irritation Defense Shave Gel


Men's Skin Care

Gillette Fusion ProSeries Irritation Defense Soothing Moisturizer



Listerine Total Care Plus Whitening


Nail Polish

OPI Lucerne-tainly Look Marvelous


Night Cream

Olay Regenerist Night Resurfacing Elixir



Pantene Pro-V Fine Hair Solutions Flat to Volume Shampoo


Teeth Whitener

Crest 3D White 2-Hour Express Whitestrips



Oral B Cross Action Pro-Health Toothbrush



Crest 3D White Vivid Toothpaste


Topical Pain Relief

Salonpas Pain Relief Patch


Women's Antiperspirant

Dove Go Sleeveless


Women's Razor

Venus ProSkin MoistureRich Razor







Winning Product



Sargento Natural Blends Cheddar-Mozzarella Cheese Snacks(1)


Baking Mix

Duncan Hines 100% Whole Grain Blueberry Streusel



HINT FIZZ Sparkling Water



Bellatoria Sunday Brunch Pizza



Cinnamon Burst Cheerios



Food Should Taste Good Chips (White Cheddar and Sesame)



Skinny Cow Dreamy Clusters


Coffee Creamer

International Delight Inspirations Breve Creme 



Bear Naked 100% Pure & Natural Soft-Baked Granola Cookies



Egg-land's Best eggs


Deli Meat

Ball Park Deli Style Beef Franks



Temptations by JELL-O


Frozen Food

Lean Cuisine Spring Rolls


Gluten Free

Betty Crocker Bisquick Pancake & Baking Mix Gluten Free


Instant Coffee

Starbucks VIA Flavored Instant Coffee


Natural Cereal

Kashi GoLean Crisp Toasted Berry Crumble


Orange Juice

Minute Maid Pure Squeezed No Pulp 100 percent Orange Juice



KRAFT HOMESTYLE Macaroni & Cheese Dinner


Pasta Sauce

Classico Mushroom Alfredo Sauce



Digiorno Cheese Stuffed Crust Pizza


Ready Made Meal

Stouffer's Sautes for Two Dinners



Jack Daniel's Master Blend BBQ Sauce



McCormick Grill Mates Brown Sugar Bourbon Marinade


Snack Bar

Kashi's TLC Peanutty Dark Chocolate Layered Granola Bars







Winning Product


Bathroom Cleaner

Mr. Clean Magic Eraser Bath Scrubber with Febreze(1,2)


Air Freshener

Glade Cashmere Woods Collection


All-Purpose Cleaner

Windex Mini Concentrated Refill Pouch


Bath Tissue

Quilted Northern Soft & Strong


Dish Detergent

Cascade ActionPacs Destinations


Drain Cleaner

Liquid-Plumr Penetrex Gel


Fabric Softener

Purex Complete Crystals Fabric Softener


Food Container

Ziploc VersaGlass


Laundry Detergent

Tide plus Febreze Freshness Sport


Pet Food

Iams Simple & Natural dog food


Stain Remover

OxiClean Max Force Gel Stick






(1) category winner
(2) overall winner


SOURCE Better Homes and Gardens

For further information: CONTACT: Jill Budik of Spotlight Media Relations, +1-917-250-7400,; or Amanda Cortese of Better Homes and Gardens, +1-212-551-7087,