News Releases

Mar 10, 2014
Better Homes & Gardens Reveals First-Ever 'Color Palette of the Year'
Home and Fashion Trends Embrace Bold Blues, Warm Hues in Apple Green, Yellow and Lavender

NEW YORK, March 10, 2014 /PRNewswire/ -- Better Homes and Gardens today revealed its first ever Better Homes and Gardens® Color Palette of the Year in tandem with the April Color Issue, hitting newsstands on March 18. The collection of seven colors expresses the most current trends from home to fashion, in hues that work together beautifully in multiple combinations.

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith's national and local consumer media brands as well as its expanded portfolio of marketing solutions.

To curate the palette, Better Homes and Gardens editors collected colors touted in trend forecasts and at trade shows, including the Color Marketing Group's International Summit. Then, BHG editors fine-tuned the tones to offer hues that are fresh, livable, and lasting.

"We can all use a little more color in our lives, and vibrant, on-trend color is exciting to try," says Gayle Butler, Editor-in-Chief, Better Homes and Gardens. "Our Color Palette of the Year brings readers a collection of the most on-trend colors that translate beautifully into real homes and rooms. Our collection of seven hues offers unlimited possibilities to find a look and make it your own. "

Below is the 2014 Better Homes and Gardens® Color Palette of the Year, and suggested paint hues from a variety of brands.

  • COLBALT: It's the biggest news in fashion, wearable for anyone and any room.
    • INDIGO CLOTH 4009-7 (VALSPAR)
  • YELLOW: Pulled from the sun, this energetic color brings a happy mood.
    • SUNDAY AFTERNOON T14-19 (BEHR)
  • LAVENDER: Pale purple with gray undertones make an easy-to-live-with cool color combo.
    • OBI LILAC SW6556 (SHERWIN-WILLIAMS)
  • APPLE GREEN: This leaf-inspired hue is just like the greens in nature—a colorful neutral.
    • ELM VALLEY B32-6 (ACE HARDWARE)
  • CHAMBRAY: This mid-range blue hue is timeless and looks great with anything.
    • BLUE JEAN 2062-50 (BENJAMIN MOORE)
  • CORAL: This pretty poppy explores the trend of adventurous brights.
    • HAIKU 4-7 (PRATT & LAMBERT)
  • BEIGE: Aim for a naturally warm-toned beige, like pebbles in sand.
    • NAVAJO WHITE D12-1 (OLYMPIC)

To celebrate the launch, BHG asks readers to share photos of their favorite color palettes on Instagram using the hashtag #BHGColor to enter the brand's 'Fave Color Palette' photo contest.  Each week one winner will receive a $50 Visa gift card, and at the end of the contest, one of those winners will be selected to win the grand prize of $500. Subject to Official Rules and entry can be found at BHG.com/Win.

About Better Homes and Gardens
Reaching nearly 37 million readers every month, the Better Homes and Gardens brand extends across the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there. A Meredith publication, Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing.  For more information on BHG please visit: www.bhg.com | Facebook: facebook.com/mybhg |Twitter: twitter.com/bhg |Pinterest: pinterest.com/bhg/ | Instagram: http://instagram.com/betterhomesandgardens

About Meredith Corporation
Meredith Corporation is the leading media and marketing company serving American women.  Meredith reaches 100 million American women every month through multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – and local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing. 

Logo - http://photos.prnewswire.com/prnh/20090810/CG58830LOGO

SOURCE Meredith Corporation

For further information: Carrie Carlson, 212.551.7053, carrie.carlson@meredith.com