News Releases

Feb 2, 2015
Better Homes and Gardens Best New Product Awards Announces 2015 Winners As Voted By More Than 70,000 Consumers
Companion BrandSpark/BHG American Shopper Study Reveals 73% of Americans Will Pay More For New, Innovative Products

NEW YORK, Feb. 2, 2015 /PRNewswire/ -- Better Homes and Gardens, along with leading market research firm BrandSpark International, today announced the winners of the 2015 Better Homes and Gardens Best New Product Awards (  The Best New Product Awards (BNPAs) is the leading consumer-voted CPG awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care, Household and Kids. This year's 93 winning products are:


Better Homes and Gardens Best New Product Awards 2015: LIST OF WINNERS BY CATEGORY



Winning Product

Acne Treatment

Smashbox Photo Finish More Than Primer Blemish Control


Physicians Formula Bronze Booster Glow-Boosting Beauty Balm BB Bronzer (SPF 20)

Body Lotion

Curel Rough Skin Rescue Smoothing Lotion

Body Wash

Dove Deep Moisture Body Wash with NutriumMoisture


CoverGirl + Olay The De-Puffer


Pantene Pro-V Damage Detox Daily Rebuilding Conditioner

Dry Shampoo

Herbal Essences naked volume Dry Shampoo

Eye Cream

Olay Regenerist Luminous Dark Circle Correcting Hydraswirl

Face/Body Cloths

Clean and Clear Night Relaxing All-in-One Cleansing Wipes

Facial Cleanser

Biore Deep Pore Charcoal Cleanser

Facial Mask

St. Ives Nourished & Smooth Oatmeal Scrub + Mask

Facial Scrub

St. Ives Even & Bright Pink Lemon & Mandarin Orange Scrub


CoverGirl + Olay Facelift Effect Firming Makeup

Hair Color

L'Oreal Paris Mousse Absolue

Hair Treatment

Dove Pure Care Dry Oil Nourishing Treatment

Lip Color

Burt's Bees Lip Crayon


L'Oreal Paris Voluminous Butterfly Mascara

Men's Body Wash/Cleansing Bar

Dove Men + Care Aqua Impact Body and Face Wash

Men's Shampoo and Conditioner

Head & Shoulders with Old Spice Shampoo for Men

Men's Skin Care

Dove Men + Care Sensitive + Face Lotion

Nail Care

OPI Glitter Off Peelable Base Coat

Nail Color

Revlon Colorstay Gel Envy Nail Enamel


Pantene Pro-V Damage Detox Daily Revitalizing Shampoo

Women's Skin Care

Olay Fresh Effects (Dew Over!) Hydrating Gel Moisturizer



Baked Goods

Benton's Caramel Coconut Fudge Cookies from ALDI

Better for you Snack

Emerald 100 Calorie Packs Cashew Halves & Pieces


Land O' Lakes Spreadable Butter Garlic and Herb


Cheerios Protein Oats & Honey


Sargento Ultra Thin Sliced Natural Pepper Jack Cheese

Chocolate Treat

Nestle Butterfinger Peanut Butter Cups


Kikkoman Preservative Free Orange Sauce

Cooking Spray

Bertolli 100% Extra Virgin Olive Oil Spray


Primizie Crispbreads


Amy's Family Size Broccoli & Cheddar Bake

Frozen Appetizer

Tyson Any'tizers Smokehouse Flavored Grillin' Wings

Frozen Dessert

Weight Watchers Salted Caramel Ice Cream Candy Bar

Gluten Free Pasta

Barilla Gluten Free Pasta

Mac & Cheese

Chili's Bacon Mac 'N' Cheese

Meat Snack

Jack Link's Original Crinkle-Cut Pepperoni

Meatless Alternative

Gardein Golden Fishless Filet

Mexican Food

Old El Paso Bold Nacho Cheese Stand 'n Stuff Flavored Taco Shells

Nut Butter

Jif Creamy Almond Butter


Quaker Protein Instant Oatmeal Banana Nut

Pasta Sauce

Barilla Chunky Traditional Sauce

Protein Supplements

Purely Inspired 100% Plant-Based Protein

Puffed Snack

Smartfood Delight White Cheddar Popcorn

Rice Dish

Minute Rice Multi Grain Medley


ORTEGA Carne Asada Steak Seasoning Mix

Snack Bar

Quaker Real Medleys Dark Chocolate Chunk Almond Coconut Multigrain Bars


Dole Garden Soup

Vegetable/Multigrain Chip

Simply Sun Chips Sea Salted Multigrain Chips



Adult Incontinence

Always Discreet Liners

Cough & Cold Remedy

Vicks DayQuil & NyQuil Severe Cold & Flu Relief Liquid

Dietary Supplements

Nature's Way Alive! Immune Gummies

External Analgesic

ThermaCare Multi-Purpose Joint HeatWraps

Eye Drops

Refresh Optive Advanced Lubricant Eye Drops

Feminine Hygiene

Always Ultra Thin Pads Overnight Extra Heavy

Men's Antiperspirant/Deodorant

Old Spice Wolfthorn Anti-Perspirant & Deodorant

Men's Body Spray

AXE Deodorant Body Spray, Gold Temptation

Men's Razor

Gillette Fusion ProGlide Manual Razor with FlexBall Technology


Crest Pro-Health Tartar Protection Rinse

Oral Care: Sensitivity

Sensodyne Complete Protection

Powered Oral Care/Teeth Cleaning

Oral-B Black 7000

Women's Antiperspirant/Deodorant

Dove Advanced Care with NutriumMoisture Anti Perspirant/Deodorant

Women's Razor

Schick Hydro Silk Sensitive Care Razor



Air Freshener

Febreze Sleep Serenity Moonlit Lavender Air Effects

Automotive Air Freshener

Yankee Candle Smart Scent Vent Clip

Bath Tissue

Quilted Northern Ultra Plush Bath Tissue

Cat Food

Friskies SauceSations Chicken & Turkey Dinner in Cheesy Sauce

Cat Litter

ARM & HAMMER Clump & Seal Cat Litter

Convenience Cleaning

Clorox Disinfecting Wipes, Tub & Shower

Dish Soap

Dawn Hand Renewal with Olay Beauty

Dishwasher Detergent

Finish Powerball Tabs Power and Free Dishwasher Detergent

Dog Dental Health

Milk-Bone Brushing Chews

Dog Food

BLUE Wilderness Rocky Mountain Recipe – Wild Boar

Dog Treats

BLUE Kitchen Cravings Chicken Meatballs

Dryer Fabric Softener

all Free Clear Dryer Sheets

Flea and Tick Control


Floor Cleaner

Pledge FloorCare Multi-Surface Concentrated Cleaner

Floor Cleaning Appliance

Swiffer Bissell SteamBoost

Floor Cleaning Tool

Swiffer Sweep & Trap

Household Environment Appliance

Dyson Air Multiplier AM07 Tower Fan

In-Wash Scent Booster

Downy UNSTOPABLES Dreams In-Wash Scent Booster

Laundry Stain Remover

Clorox Smart Seek Bleach

LED Light Bulb

Cree 100-watt LED Light Bulb

Liquid Fabric Softener

Ultra Downy Infusions Sweet Dreams Liquid Fabric Softener

Liquid Laundry Detergent

ARM & HAMMER Plus OxiClean Ultra Power Laundry Detergent

Paper Towel

Bounty Paper Towels

Single Dose Laundry Detergent

Tide Pods Free & Gentle

Toilet Cleaner

Mr. Clean Magic Eraser Toilet Scrubber



Baby Wipes

Pampers Baby Sensitive Baby Wipes

Children's Vitamin

L'il Critters Gummy Vites Plus Immune Support


Pampers Swaddlers Diapers


"With thousands of new items appearing on store shelves each year, The Best New Product Awards help consumers make informed choices by honoring the brands with new innovations consumers liked best," said Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "For the seventh consecutive year in the U.S., the awards along with the companion BrandSpark/BHG American Shopper Study have unveiled the thoughts and opinions of American shoppers, providing manufacturers with important insights on what Americans are really thinking in store aisles."

The winning products were determined solely by more than 70,000 consumers who participated in an extensive nationwide survey, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens. The 2015 survey had 294 entries and 93 winning products across a range of categories. Better Homes and Gardens will showcase the winners and select insights within its print, broadcast and digital properties.

"Better Homes and Gardens inspires women with ways to add color to their lives," said Christine Guilfoyle, Senior Vice President & Group Publisher, Better Homes and Gardens. "The Better Homes and Gardens Best New Product Awards is just one way we encourage our readers to try fresh ideas and innovative products that are proven to make life easier and a touch more colorful." 

Consumers can enter the "Best New Product Awards Shopping Spree Sweepstakes" and win $1500 to purchase all 93 winning products. The sweepstakes is live starting January 26th through June 30th. For more information about the Better Homes and Gardens Best New Product Awards winners, visit:

In addition to determining the winning products, the BrandSpark/BHG American Shopper Study uncovers what is on the minds of American shoppers. Some highlights from this year's survey are:

New Product Interest:  American shoppers are interested in trying innovative new products (78%) and many are open to the idea of paying a premium for quality innovation. 73% of Americans say that they would be willing to pay more for a new product if it is better than the current selection of similar products. In fact, 2 in 3 believe that research and development is constantly leading to better beauty, personal care and health products and 6 in 10 for household products.

Value: 85% feel proud when they get great value for their money, and American shoppers see value in established brands. 73% prefer buying brand name products on sale as opposed to purchasing a private label equivalent.

Food and Health: 83% of Americans believe that there is a lot they can do with food and nutrition to prevent illness, and 53% rely on the nutritional info shown on product packaging to help them eat healthier.

Online Shopping: 89% of Americans shop online. In CPG, beauty leads e-commerce with nearly 1 in 2 shoppers buying beauty products online at least occasionally, compared to 13% for food & beverage and 15% for household care products.

Mobile Shopping Habits: 7 in 10 American shoppers now own a smartphone and more than half use their mobile devices when shopping in-store. Among them, 51% have taken pictures of products they were considering, 49% searched for digital coupons, and 43% compared prices across different retailers.

Beauty and Personal Care: When purchasing beauty products, more than 80% of shoppers consider it extremely or very important that products are well-priced and proven effective. Other important considerations for shoppers include ease of use, trust in the brand, and that the product is gentle on their skin.

Household Care: While 42% are trying to purchase more natural household cleaning products, shoppers rate effectiveness as the most important attribute in a majority of household categories and only 33% believe that natural cleaning products are as effective as synthetic ones.

About Better Homes and Gardens
Better Homes and Gardens serves, connects and inspires readers who infuse color into each aspect of their lives. Reaching 40 million readers a month via the most trusted print magazine, the brand also extends across a robust website, multiple social platforms, tablet editions, mobile apps, broadcast programs and licensed products. Better Homes and Gardens fuels our reader's passions to live a more colorful life through stunning visuals, a balance of substance and surface and a blend of expert and reader ideas. Better Homes and Gardens is published twelve times a year by Meredith Corporation [NYSE: MDP], with a rate base of 7.6 million. For more information, visit

About the 2015 BrandSpark/Better Homes and Gardens American Shopper Study
The 2015 BrandSpark/Better Homes and Gardens American Shopper Study presents the results of America's most comprehensive shopper trends and behavior survey. More than 70,000 respondents contributed with data weighted to a national profile of shoppers. The BrandSpark Shopper Study was also conducted in Canada for the 12th year, and in Mexico, Turkey, China, France, Germany and the United Kingdom. For more information, visit

About BrandSpark International
BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it. With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit


To view the original version on PR Newswire, visit:

SOURCE Better Homes and Gardens

For further information: Jill Budik / Spotlight Media Relations / 212.489.8774 /; Lauren Doyle / Better Homes and Gardens / 212.551.7087 /