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NEW YORK, Feb. 11, 2021 /PRNewswire/ -- Meredith Corporation's (NYSE: MDP) category-leading brands—PEOPLE, Allrecipes, Better Homes & Gardens, Southern Living, Entertainment Weekly, EatingWell, Martha Stewart Living, Magnolia Journal and PARENTS—have achieved significant performances in audience rankings, according to the latest Magazine Media 360° Brand Audience Report produced by the Alliance for Audited Media (AAM) for December 2020, covering nearly 100 magazine brands and 21 publishing companies.
PEOPLE ranks No. 1 in Total Brand Audience across platforms at 88.0 million, followed by Allrecipes at No. 2 with 75.1 million and Better Homes & Gardens at No. 8 with 35.4 million.
"We're proud of our talented teams for their continued passion and commitment to informing and enriching the lives of our massive audiences, which reach nearly 95% of all women nationwide. There has never been a more important time for providing essential and inspiring fact-based content and storytelling," said Catherine Levene, President, Meredith's National Media Group.
Other highlights are as follows:
PRINT & DIGITAL AUDIENCE:
- PEOPLE ranks No. 2 with 27.5 million
- Better Homes & Gardens ranks No. 3 with 25.6 million
- Southern Living ranks No. 8 with 12.7 million
WEB AUDIENCE:
- Allrecipes ranks No. 2 with 12.4 million
- PEOPLE ranks No. 6 with 5.4 million
MOBILE WEB AUDIENCE:
- Allrecipes ranks No. 1 with 47.6 million
- PEOPLE ranks No. 2 with 44.5 million
- Entertainment Weekly ranks No. 9 with 14.8 million
VIDEO AUDIENCE:
- PEOPLE ranks No. 6 with 10.6 million
Meredith brands also performed well in the Average Monthly Audience percentage growth comparison for December 2020 versus 2019. Entertainment Weekly's print and digital audience increased 16.2% at No. 7 in the set. EatingWell's web audience rose 119.5%, ranking No. 3 in the set, followed by Martha Stewart Living at No. 4 with a 117.6% increase. Magnolia Journal's mobile web audience rose 68.6%, ranking No. 10 in the category. PARENTS' video audience grew 226.1% at No. 3 in the set, while EatingWell's Video Audience rose 118.0% for a No. 6 ranking.
For more information about the AAM report, click here.
ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA GROUP
Engaging 95 percent of American women across every stage and every day of their lives, Meredith Corporation's National Media Group is home to 40+ iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company provides trusted content and experiences that resonate with a massive, highly receptive audience, reaching consumers where they are across digital, magazines, social platforms, video, audio and connected home assistants. Meredith's powerful brands have enabled the company to become the No. 2 licensor globally, including more than 3,500 SKUs of branded products at Walmart. Meredith's businesses also include leading affinity marketer Synapse, award-winning creative content studio Foundry and the Meredith Data Studio.
SOURCE Meredith Corporation
